A Note from Brad Urba

I've always been a dreamer.  I've tried to live my life without any limitations and have always looked at life with an "It is what we make it" kind of mentality.  I guess that's why my main messages are to Follow Your Heart and AlwaysBU.  For me personally, choosing to do music, Rap/Hip Hop at that, was an easy decision but a tough road to travel.  I've dealt with a lot of people over the years that have showcased a pretty ignorant view of my choice in music and I definitely see a lot of adversity to overcome when I perform.  I think a lot of it has to do with the fact that I look a lot different than people expect me to look or I sound a lot different than people expect me to sound.  The more I learn about the industry the more I see how "Image" plays a very important role...Which sucks.  I get lost in that sometimes.  I just want to make music and inspire people, not worry about what kind of outfit I should wear or how my hair looks... I think if there is one thing I'd like you to take away from reading this, it's that I'm probably more like you than you think.  I'm just a normal, t-shirt and jeans kind of guy who happens to rap. Lol. In regards to my music, I pride myself on my lyrics.  When you listen, I hope you hear and understand the words and not just bob your head to the beat.  Though I hope you do that too ;)  My writing is a form of therapy for me and I just let it flow from my heart so in a sense, when you listen to my music you are listening to the depths of me... My most vulnerable and intimate thoughts.  I hope you enjoy my music.  If you do, spread the word! 

Much Love,


Brad Urba

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